The Warehouse Extra announces café and bakery partners
Auckland, 31st May 2006 - The Coffee Club and Brumby’s bakery have been announced as the
bakery and café partners in the first Warehouse Extra store, which is just over a week away from
opening at Sylvia Park in Auckland.
“These partnerships are another step towards offering customers everything they need under one roof
at The Warehouse Extra. As well as The Warehouse Cellars and an in-store pharmacy, customers will
be able to get excellent coffee from The Coffee Club, and pick up freshly baked bread from Brumby’s,”
Cynthia Church, spokesperson for The Warehouse, says.
The Coffee Club at The Warehouse Extra is the first time The Coffee Club has moved into the
Auckland market. It will be run by Noela Atonio and David Lanham, who have recently returned home
from overseas. It will seat 95 people, employ approximately 20 staff, and will be open seven days a
week.
“We know Aucklanders love their coffee and their shopping. Living abroad I really missed my flat
whites, so now I’ll be able to offer customers excellent coffee while they take a break,” says Mrs
Atonio.
Brumby’s bakery will be situated at the front entrance of The Warehouse Extra store, to tempt
customers with the smell of freshly baked bread every day. Brumby’s currently has 21 stores operating
throughout New Zealand.
“We do our baking on site daily, and our breads are all preservative free, so we fit well with The
Warehouse Extra’s aim of offering customers the best fresh food all the time,” says Rachel Casley,
Franchise Operations Manager of Brumby’s New Zealand. The bakery will also stock a range of pies,
muffins, doughnuts and savouries.
The Warehouse Extra is Australasia’s first store with an integrated non-food and food product range
under one roof. The Warehouse Extra will feature fresh food and a full grocery offer, as well as
Brumby’s bakery, The Coffee Club café, pharmacy@thewarehouse, and wine and beer sold through
The Warehouse Cellars, along with the expected range of general merchandise and clothing.
The Warehouse Extra opens on Thursday 8 June at Sylvia Park in Auckland.
-ENDS
For further information on The Warehouse Extra, please contact Cynthia Church on 021 433 284
For further information on Brumby’s, please contact Rachel Casley on 027 4843 452
For further information on The Coffee Club, please contact Brad Jacobs on 027 526 3333
Background on The Coffee Club:
Headquartered in Brisbane, The Coffee Club is Australia’s largest locally owned coffee retailer with
more than 140 stores across Australia, and now there will be two in New Zealand.
