Paul Young "vision casts" for his staff. It's a term that conjures up some intriguing images. Cast for a vision and is it caught? Are Young's visions ethereal or something more solid, a dream he hopes to make real?
"Vision casting", it transpires, means inspiring workers. And, at a guess, Young's visions are of the tangible variety. There's nothing ethereal about this business manager, a man of forceful political views, hardnosed opinions and a surprising laugh, a giggling hee-haw that trips conversations mid-sentence.
It's been a heady year for Young. He gathered an army of budget retail brands and turned them into the multi-headed Postie Plus Group, which bounded on to the sharemarket in September.
Postie Plus is small - market capitalisation is around $48 million - but demand for its shares, listed at $1, has seen them settle at around $1.20.
Postie Plus likes to thumb its nose at the slick, cynical corporate world.
It doesn't deny commercial reality; the products it sells are bought in bulk from China and India, but this retail company is built on self-proclaimed virtues, shot through with Christian belief. And that's how Young likes it.
The company was formerly the Dellaca Group, a family business born in Westport 92 years ago. It changed its name for the listing and is now the umbrella for four brands - Postie+, Babycity, and recent purchases Rendells and Arbuckles. Last month it bought 10 Gardner Fashions shops, which will be rebranded as Rendells stores.
None of these could be described as fashion icons. Instead, they target middle New Zealand, a market that may sound unsexy but which has a decent chunk of disposable income.
Postie Plus deals in clothing and manchester that is not too cheap but not too dear, not low quality, but not top of the line either.
This middle-of-the-road market is conservatively predicted to produce a profit for the Postie Plus Group of $4.3 million by July 31 next year.
Young says the market is 75 per cent of New Zealand, minus the top 10 per cent, the "snobs and people who buy for the sake of brands" , and the bottom 10 to 15 per cent with little discretionary income.
The Postie Plus offices in Auckland - its head office is in Christchurch - are like the company itself, basic and practical.
Young, hair slicked tidily, wears a dark suit with a mobile jutting out of his top pocket. He charges cheerfully down the narrow hallway to the nearest meeting room.
It is spacious but spartan, with little natural light. A large table is created out of an assemblage of small ones slotted together and there is a whiteboard in the corner.
Young hates having his picture taken and is delighted when publication of this story is postponed. Actually, he wouldn't be offended if we didn't run an article at all. As he comments on my departure, running a public company sure knocks your privacy.
Here he is now, answering questions about his personal beliefs. Not that he minds too much, because those same beliefs permeate the bones of the company.
Young votes to the right, with many of his views falling into National or United Future territory. He believes values have declined, both in business and the community. As evidence, he points to the increased promiscuity in movies.
Young is particularly interested in the wellbeing of young people. "The younger drinking age, pubs ... open longer, younger driving age, more traffic, looking at legalising marijuana ... a dangerous combination. We are stacking the odds against them."
Young, a 51-year-old twin, was the youngest of five children born to Ngaire, a "natural wife and mother", and her husband, Dempsey, a general manager at the Westfield freezing works. Auckland-born, he lives in Christchurch with his wife. One of their four children lives in Whakatane. The others, the youngest aged 17, are still at home.
Family and work dominate Young's life. Sometimes he goes out for a night at the trots, but, as one friend says, even at 10pm on Saturday he is more likely to be working.
An accountant, he entered the corporate world as a "turnaround manager", first at Countrywide Bank then at United Bank.
He then moved to private family company Dixon Boana group, a stationery wholesaler, whose former director Guy Boana recalls him as "a good man to work with". Boana says Young had integrity and humour. "When things didn't seem as rosy as you might like, he put a good spin on things."
Young joined the Dellaca Group eight years ago as a troubleshooter. Initially, says the prospectus, he was there "to manage the business through a difficult financial period", but "his skills, energy and integrity became so highly valued by the other directors and shareholders that he was invited to stay on".
He is now the largest shareholder, with a 9.59 per cent stake worth about $4.7 million at the current share price. This financial year, if Postie Plus meets its prospectus forecasts, he will be paid between $220,000 and $250,000.
Young on wealth: "I am very wealthy. I love my wife and know it is returned, it is also the same with my children. I have some great special friends, work with some neat and competent people. That is my wealth."
Postie Plus is the perfect home for this deeply religious man. The chairman, Peter van Rij, is also a Christian and the Dellaca family, who retain shares and executive posts, have similar ethical views.
Postie Plus' rhetoric is reflected in a strict code that includes bans on share options, loans to directors or executives and golden parachutes for directors unless shareholder-approved.
Says Young: "We strive for a high level of ethics ... Our standards need to be higher than what is normal or common business practice as it seems generation by generation our standards become lower at a business and public level."
He vets potential staff carefully and says 95 per cent are happy or reasonably happy, according to in-house surveys.
He says the company would not hesitate to charge a worker who stole. "It dirties the family - you have to have values in business and you have to enforce them."
Postie Plus, in Young's eyes, is family. The metaphor goes beyond the people. He describes the purchases of Rendells and Arbuckles as a way of protecting the industry's babies against the big players.
Combining several brands means the parent company can offer pay and prospects as inviting as those at, for example, industry behemoth The Warehouse.
"The idea of Postie Plus is to get similar retailers together so we can negotiate better [for such things as leases], be in a stronger position and attract personnel."
Young says consumers then get the advantage of a variety of brands, rather than one large brand dominating small towns.
Postie Plus also runs a cashback loyalty scheme for schools buying its uniforms, and returned $250,000 in the last half-year.
A business, says Young, must have a social conscience. "I think people will buy a product they feel good about. The public is supportive of business that takes a wider view than just making a dollar."